David Hardisty, assistant professor of marketing at the University of British Columbia Sauder School of Business, will present a talk titled "Tackling Temporal Tradeoffs in Energy Efficiency" at Duke October 31.
Energy efficient upgrades often cost more upfront, but save money and the help the environment in the long run. Unfortunately, consumers are often short-sighted and make inefficient choices. Hardisty will introduce an adaptive, iterative framework to tackle this problem, combining the insights of economics, psychology, and anthropology. He will then present a series of studies demonstrating ways to nudge consumers towards more energy efficient options, using various labeling techniques to make long-term costs more salient.
This talk is part of the Nicholas Institute for Environmental Policy Solutions and the University Program in Environmental Policy seminar series featuring leading experts discussing a variety of pressing environmentally focused topics.